Figma, the website and app design platform, launched multiple new artificial intelligence (AI) tools on Wednesday. The San Francisco-based company introduced the new tools at its annual Figma Config 2025 event, expanding its product offerings. The new AI tools include Figma Site, Figma Make, Figma Buzz, and Figma Draw. Site is aimed at letting users create fully functional and interactive websites, whereas Make is a prompt-to-code tool that can be used to create web app prototypes. These new tools will be available to the company’s paid “full seat” subscribers.
Image Credits:Figma
Among the most talked-about features is Figma Site, a powerful tool that enables designers to generate entire websites in just a few clicks. All you need is a prompt or content input, and the AI will produce responsive, editable layouts tailored for web use.
For freelancers, startups, or even larger teams, Figma Site eliminates the need to start from scratch or rely heavily on templates. You can adjust typography, layout grids, and even design systems—all powered by smart suggestions that learn from your style.
Figma Introduces New AI-Powered Tools at Config 2025
The company detailed the new AI tools in multiple blog posts. Figma Sites is an expansion of the company’s website-building platform, Figma Design. While earlier, users could design and create the front-end of websites, the new AI tool lets them design, build, and publish websites without leaving the workflow.
Figma Site: AI-Powered Website Generation
Among the most talked-about features is Figma Site, a powerful tool that enables designers to generate entire websites in just a few clicks. Figma Sites is an expansion of the company’s website-building platform, Figma Design. While earlier, users could design and create the front-end of websites, the new AI tool lets them design, build, and publish websites without leaving the workflow.
Image Credits:Figma
The tool comes with options for layouts, blocks, templates, and interactions that users can add by prompting the AI. Users can also animate different elements. Additionally, once a design has been created, the multi-edit option lets users make granular changes such as text styles, sizing, and spacing. Figma says users can simultaneously design website layouts for different devices at the same time.
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Figma Make: From Idea to Prototype in Seconds
Figma Make is the company’s latest attempt at letting users design web app prototypes directly within the platform’s workflow. Notably, the platform introduced Make Design last year, which did the same thing, but it had to be taken down after users complained that the AI-generated mock-ups were eerily similar to iOS apps.
Image Credits:Figma
What’s even more impressive is its integration with existing design systems and components, ensuring everything remains consistent and brand-compliant. This makes Figma Make an ideal solution for UX designers, product managers, and startups building MVPs.
Figma Buzz: Your AI Design Brainstorming Partner
Creativity often starts with a spark—and that’s where Figma Buzz comes in. Designed to function as a brainstorming assistant, Figma Buzz lets users explore visual directions, test UI ideas, and generate multiple design options based on a concept.
Image Credits:Figma
Figma Buzz is aimed at removing the silos between marketers and design teams in an organisation. Using Figma’s platform, designers can create brand-specific templates and new assets. Then, marketers can access the new Buzz tool to choose a template, and either edit it manually or use the AI chatbot to get desired results, without removing any brand-specific identification.
Figma Draw: Intelligent Hand-Drawn to Digital Transformation
Finally, Figma Draw is a vector-based platform that allows designers to create illustrations without leaving the platform. The tool comes with options such as brushes, dynamic strokes, progressive blur, texture and noise effects, and more. Additionally, there are layers and properties panels to give users granular control over designs.
Image Credits:Figma
Interestingly, Figma Draw appears to be the company’s alternative to Adobe Illustrator. While the AI-powered tool is not as sophisticated and feature-rich as Adobe’s platform, those who already spend a lot of time in Figma might still prefer it.
What This Means for the Design World
The launch of these tools represents a massive leap for Figma and its users. By integrating AI directly into the design workflow, Figma is helping creators save time, reduce repetitive tasks, and focus more on innovation and user experience.
The company is announcing a new plan called a content seat starting at $8 per month, which will give users access to Figma Buzz, Slides, FigJam, and Sites CMS.
Final Thoughts
Figma’s new AI-powered tools—Figma Site, Figma Make, Figma Buzz, and Figma Draw—are not just flashy features. They signal a deeper shift in how digital products will be created in the coming years. By automating the mundane and enhancing creativity, Figma is helping shape a world where anyone with an idea can bring it to life—fast, beautifully, and intelligently.
These innovations are not just upgrades; they are stepping stones toward a future where AI and human creativity work hand-in-hand. Whether you’re building a simple landing page or designing a multi-platform product, Figma’s AI revolution is worth exploring.
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