Samsung in Final Talks with Perplexity for AI Features, Samsung is close to major deal with a Perplexity AI to integrates its search technology into its future devices, including the Galaxy S26.This move could signify a shift away from Google’s Gemini AI, which currently powers many of Samsung’s AI functionalities.

Samsung Electronics is nearing a wide-ranging deal to invest in Perplexity and put search technology from the AI startup at the forefront of the South Korean company’s devices. (Image Credit: Stefani Reynolds / Bloomberg)

The partnership may reduce Samsung’s reliance on Google, while Perplexity gains its largest mobile collaboration yet. Talks include preloading apps and enhancing Bixby with Perplexity’s AI features.

According to the report, the “wide-ranging deal” would put Perplexity’s AI search technology at the forefront of Samsung devices. So, what would this mean for customers? We explore…

Samsung-Perplexity Deal: What Changes for You?

• AI Assistant Integration

  • Samsung may replace or complement Bixby with Perplexity’s AI assistant, offering smarter, real-time responses and more natural interactions.

  • This shift could lead to more accurate search capabilities, personalized summaries, and context-aware suggestions on Galaxy devices.

• Search Redefined on Samsung Devices

  • If implemented, Perplexity’s AI-powered search engine would enhance the default search experience across Samsung’s browser and apps.

  • Users could benefit from a chat-based search model with sources cited—similar to ChatGPT or Google Gemini but integrated at the OS level.

• Less Dependence on Google Gemini

  • With this partnership, Samsung might reduce reliance on Google’s Gemini AI, creating a more independent AI ecosystem within its Galaxy smartphones.

  • Users might notice a different interface and behavior in AI responses, especially in tasks like summarization, Q&A, and productivity tools.

• Potential AI Features Across the Ecosystem

  • This deal could bring Perplexity’s AI tools to tablets, laptops, smartwatches, and other Samsung products.

  • AI-based multimodal support (text, images, voice) could expand to Samsung Notes, Internet browser, and more.

• Data Privacy and Customization

  • Perplexity emphasizes no ads and user-centric design, potentially offering better data privacy controls compared to Google-based AI tools.

  • Users could gain more control over AI interactions, preferences, and stored queries.

• Possible Improvements to Samsung Internet

  • Samsung’s native browser may get AI-assisted summaries, real-time web insights, and context-aware results through Perplexity.

  • This makes browsing faster, deeper, and more intelligent without relying on third-party apps.

• Enhanced Productivity for Users

  • Perplexity could bring AI-powered tools for writing, researching, summarizing, and organizing, turning Samsung devices into productivity hubs for students, professionals, and creators.

• Future Device Launches May Highlight AI Integration

  • Samsung is expected to showcase Perplexity AI in flagship launches, possibly beginning with the Galaxy S26.

  • This means users can expect new AI functionalities out of the box, without needing to download third-party AI apps.

Samsung to be biggest investor in Perplexity’s new funding round

In addition to the integration, Samsung is reportedly planning to invest approximately $500 million in Perplexity’s upcoming funding round, which could value the AI startup at around $14 billion. This investment would position Samsung as a significant stakeholder in Perplexity, aligning with its strategy to enhance AI capabilities in its products.

Perplexity has previously attracted investments from notable entities like SoftBank, NVIDIA, and Jeff Bezos, indicating strong confidence in its technology and growth potential.

For Perplexity, the arrangement would mark its biggest mobile partnership to date and follows a recent integration deal with Apple iPhone.

Perplexity and Apple Deal in the Works Too?

Apple is also exploring the integration of AI search engine likes Perplexity into its Safari browser. Apple has also shown interest in working with Perplexity, as an alternative to Google Search and ChatGPT (integrated in the Siri voice assistant).

“We’ve been pretty impressed with what Perplexity has done, so we’ve started some discussions with them about what they’re doing,” Eddy Cue, Apple’s senior vice president of services, said during recent testimony at a Google antitrust trial.

It’s unclear how Perplexity’s relationship with Samsung, one of Apple’s fiercest rivals, would affect that, the Bloomberg report added.

Final Thoughts

Samsung’s official partnership with Perplexity represents a strategic move towards the AI offerings and also reducing the reliance on existing providers like Google.

By integrating Perplexity’s AI features and investing significantly in the company, Samsung aims to enhance the user experience across its devices and stay competitive in the rapidly evolving AI landscape.

As discussions progress, consumers can anticipate more personalized and efficient AI interactions on their Samsung devices, reflecting the company’s commitment to innovation and user-centric technology.

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