Ferrari and IBM team up on a new AI-powered mobile app that uses real-time tech to deliver immersive Formula 1 insights, polls and historic race content.
Ferrari and IBM combine motorsport tradition with advanced mobile and AI technology to deliver a reimagined digital experience for Formula 1 fans.
The app leverages cutting-edge artificial intelligence developed by IBM’s WatsonX platform to offer real-time insights, customized content, interactive fan engagement, and multilingual support—making it accessible to users from every corner of the globe.
The newly launched app, developed by IBM and Scuderia Ferrari HP, brings Ferrari’s global fanbase — estimated at 400 million — closer to the race action with real-time data, AI-generated insights and interactive features.
The collaboration signals a broader shift within the Formula 1 and telecommunications space.As the sport becomes more data-centric, teams are turning to AI-powered technology to deepen audience engagement.With mobile use dominating fan interaction, the launch focuses on transforming how audiences connect with F1 beyond just watching the race.
AI-Enhanced Mobile Experience Transforms Race Weekends
IBM’s Watsonx platform and Granite models power the app’s intelligent features, with AI now central to the mobile fan experience.The AI app gives fans live race telemetry, driver performance insights, weather conditions, and strategic analysis—all through an intuitive and easy-to-use interface.
One of the standout additions is the Race Centre, which delivers near real-time race summaries compiled from live data direct from the Ferrari team.
These AI-generated narratives include commentary from drivers and the team principal, providing fans with an insider-level understanding of each race.
IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience (Credit: IBM)
What sets the app apart is how it transforms race weekends into highly engaging digital events. Users can interact with real-time race data, receive AI-generated predictions about pit stop strategies, and participate in polls and Q&A sessions with team engineers.Through interactive data visualisations, fans can explore telemetry, tyre strategies, track conditions and weather impact.
The app includes an all-new Race Center and Racing Insights built with IBM watsonx, delivering a more immersive experience.
This AI-enhanced mobile experience ensures that even fans watching from home feel like they’re trackside, connected to the Ferrari garage and team decisions in real time.
Global Strategy Through Language and Interaction
The app is not just about speed or stats — it’s about connection.
With the introduction of Italian language support, Scuderia Ferrari HP is expanding its digital inclusivity, engaging directly with its Italian-speaking base. The app supports over 20 languages. From English and Italian to Japanese and Arabic, fans across continents will receive the same high-quality experience, tailored to their language and cultural context.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, says: “This app is about bringing all our fans closer to the heart of the racing world of Ferrari.
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer
“With IBM’s cutting-edge AI technology and our shared commitment to innovation and excellence, we are creating a digital experience worthy of the Ferrari name.”Fans can take part in interactive polls about race predictions or reflect on historic milestones.
These features draw users into the conversation, mimicking the interactivity found in mobile-first telco platforms.
Building a Data-Driven Future in F1
The Ferrari-IBM collaboration marks a shift in how technology reshapes fan experiences in elite sports.Rather than treating AI as a back-end tool, this project puts it front and centre of the mobile app.From real-time analytics to ongoing engagement, the aim is to create a continuous feedback loop between fans and the team.
That feedback loop enables continuous improvement of content delivery, fan features, and race-related insights. Lorenzo adds : “The project has just been launched and will become more and more comprehensive in the next few months, I can’t wait to see the fans interacting with the new app, entering a new dimension of the Ferrari experience.”
The app is expected to evolve throughout 2025, with Ferrari and IBM planning to integrate additional layers of real-time analytics and fan interaction tools.
While the initial rollout focuses on narrative generation and visual insights, upcoming features are likely to push further into mobile-first innovation and personalised content delivery.
Ferrari and IBM: A Strategic Alliance for Innovation
The partnership between Ferrari and IBM is not new, but this app marks a significant milestone in their shared digital roadmap. By combining Ferrari’s brand and motorsport legacy with IBM’s cloud and AI capabilities, the companies are setting a benchmark for how tech can elevate sports entertainment.
Future updates may include augmented reality (AR) pit tours, AI voice assistants for real-time race updates, and even NFT-based fan collectibles powered by blockchain.
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